Printing has been of huge advantage to a number of businessmen. First of all they are very cost effective and can be considered as a great promotional strategy. You can make use of printed products such as business cards, letterheads, folders and so on to increase your brand recognition. These printed products no matter how small can be helpful in generating customer loyalty. Printed products are cost efficient when compared to any other sort of promotional and advertising products and can really help you build your brand. Ranging from business cards to printed pens these promotional products they can be targeted towards a particular market or group of people and can thus help you stand out in the market.