Digital marketing encloses all marketing efforts that happen over the internet. Businesses use digital channels such as search engines, social media, email, and other websites to connect with potential and existing customers.
Some business individuals might say digital marketing and inbound marketing are virtually the same, but there are some key differences. Recent studies on marketers and business owners show how those small differences are being observed across the globe.
Digital marketing techniques help you stretch your reach to a larger audience and target the clients who are most likely to buy your products. This form of advertisement is highly cost-effective, enabling you to analyse success regularly and pivot as suitable.
Digital marketing has so many benefits. Let’s catch up with four of them, now.
- You can target the prospects who are most likely to purchase your product or services.
If you place an advertisement on TV, in a magazine, newspaper or on a billboard, you will have limited control over its audience. Of course, you can calculate certain demographics — including the magazine’s typical readership, or a certain neighbourhood — but it’s still largely a hit or a miss.
Digital marketing, on the other hand, allows you to identify and target a highly specific set of audiences, and you can send them personalized, high-converting marketing information.
You might even take advantage of social media’s targeting features to show social media ads to a certain audience based on categories such as age, gender, interests, location, networks, or behaviours. Additionally, you might use SEO or PPC strategies to serve ads to users who have an interest in your product or service or searched specific keywords that relate to your business.
Eventually, digital marketing allows you to conduct the necessary research to identify buyer persona and lets you filter your marketing strategy over time to ensure you’re targeting prospects most likely to buy your product. Digital marketing helps you market sub-groups within your prime target audience. If you sell multiple products or services to different buyer personas, this will help you a lot.
- More cost-effective than traditional marketing techniques.
Digital marketing lets you track your progress regularly, minimising the amount you’re spending on non-performing channels. Whereas, in traditional forms of advertising, it will cost you the same no matter if your campaign is performing or not.
With digital marketing, you even have complete control over how and where you choose to spend your money. You can spend money on design software to create high-converting social media content rather than paying for PPC campaigns. Digital marketing technique allows you to track your progress regularly, ensuring you’re never wasting money on channels that are not generating ROI.
Digital marketing is highly cost-effective, providing unique opportunities to ensure you’re getting the most out of your marketing investments.
If you work for a small business with a tight budget, you might consider investing in SEO, social media and blogging, which can give you high ROI even with a minimum of investment.
- Digital marketing lets you outrank bigger competitors in your industry.
It’s likely difficult for you to compete with the major brands in your industry if you are running a small business or just started up. Many of your competitors may have millions of dollars to invest in television commercials or nationwide campaigns. you will get plenty of opportunities to outperform the major competitors through a well-planned digital marketing campaign.
You may easily identify certain long-tail keywords that correlate with your product or service and create high-quality content to help you rank on search engines with those keywords. Search engines prioritize the content that resonates best with the target audience without caring about which brand is the biggest.
Furthermore, social media also let you reach new audiences through influencer marketing. individuals don’t personally follow any big brands on social media, but they do follow influencers who occasionally showcase products or services they like. So basically, if you work for a small-to-mid-sized company, this could be a good avenue to consider for your business.
- Digital marketing is accountable.
Digital marketing can give you a diversified view of all the metrics such as impressions, shares, views, clicks, and time on a page that might matter to your company. Digital Marketing lets you easily control your inputs which is one of the biggest benefits of digital marketing. While people still consider traditional advertising very useful for certain goals, measurability is its biggest limitation.
Apart from most offline marketing efforts, digital marketing allows accurate results tracking in real-time. You may know it well, if you’ve ever put an advertisement in a newspaper, it is quite difficult to estimate the number of people who actually paid attention to your advertisement and hence, no sure shot way is available to know if that ad was responsible for any sales.
Because Digital marketing can do wonders for your business, it is time to take a shot at it. With I-guru, you can have high-quality digital marketing solutions and services that will lead your business to the height of success. For more details on our services, contact I-guru, today.